TouchDown Biomarketing bv

TouchDown Biomarketing bv:

TouchDown Biomarketing was founded in 2004 by Bas Hulshof and Tony Bartlett with the idea to use the experience they gained in working for European branches of fledgling US-based Life Science companies, to support the successful business expansion of non-European companies into Europe.

 Business Model:
TouchDown Biomarketing has developed a program to introduce and market clients’ products in the European Life Science market in a sustainable manner that is cost-effective to begin with and permits the client to transition to its own direct sales and marketing efforts without any apparent change to the end-customer. 

Market Penetration and Post-Sales Support:
TouchDown Biomarketing provides everything that is required to create an initial presence in Europe, with the intention of facilitating the generation of long-term sales. The offering includes the provision of full back-office capabilities, access to an existing logistical infrastructure, and technical sales and customer services presence.

Operational Management:
Operational management and support to technology companies that is necessary for the successful commercial introduction of innovative products into the European life sciences marketplace. With extensive business networks in Europe, USA and Japan, TouchDown Biomarketing has established a number of partnerships to provide the most optimal portfolio of services.

TouchDown Biomarketing offers:

 Back-Office Service:
Full operational back-office, including general administration, product technical support and order handling.

Storage and Distribution Service:
Full logistical service, including import and customs clearance. Safe storage between ambient and -150 °C (temp. control, emergency backup, dry ice production on site); kit assembly, order processing, packing & dispatching.

Sales and Business Development:
TouchDown has established an extensive managed network of professionals throughout Europe with a vast range of experience:
•        Business Development experience
•        Local network & market knowledge
•        Technical expertise
•        Capital equipment sales as well as consumables

To promote your products in this complex marketplace as efficient as possible, we offer flexibility, speed and certainty throughout an integrated commercialization plan.

Tactical Marketing:
With over 10 years experience in tactical marketing of products in the Life Science marketplace, we are able to support your marketing plans from start to finish, from copywriting to printing and mailing.

Together with our strategic partners Lynx Direct Marketing, Villa DM, Z-Line Design, and Pasop Biotech, we offer a.o:
•        marketing strategy advice
•        database management
•        customer list-broking
•        product concept design
•        tactical marketing plans
•        direct marketing campaigns
•        brochure and stand design